The audiobook version of our bestselling book, making websites win, is now available as a free podcast. Content strategy for the web will do for web content what steve krugs dont make me think did forweb usability. The postit r notes and dogeared pages in my copy are evidence of that. Content strategy for the web, 2nd edition peachpit. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. If your website content is out of date, offbrand, and.
With allnew chapters, updated material, case studies, and more, the second edition of content strategy for the web is an essential guide for anyone who works with content. Interactions magazine content strategy for the web is the best thing to happen to user experience design in years. Download for offline reading, highlight, bookmark or take notes while you read content strategy for the web. Kristina halvorson, author of content strategy for the web, discusses the challenges and strategies for developing a content strategy that will truly serve your needs. Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content. Make smarter, achievable decisions about what content. Download it once and read it on your kindle device, pc, phones or tablets. Buy content strategy for the web voices that matter 1 by halvorson, kristina isbn. Content strategy for the web is a welcome complement to books that are all about design, design, design, because halvorson puts the focus on where it should be in the first place. Content strategy for the web explains how to create and deliver useful, usable content. Content strategy for the web is a basic book that covers the most overlooked aspects of web content, including some on your website, ill bet. Expert resources for content strategy professionals and enthusiasts. Content strategy for the web, voices that matter by.
If youre like most organizations, your content problems seem insurmountable. Content strategy for the web ebook por kristina halvorson. For organizations all over the world, content strategy for the web is the goto content strategy handbook. Master content strategy audiobook by pamela wilson. Make smarter, achievable decisions about what content to create and how. She has led content projects for hundreds of websites across dozens of industries. Content strategy for the web ebook written by kristina halvorson. John lewis gaddis, mike chamberlain, penguin audio. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge to plan for and implement a successful online content strategy. Content strategy for the web by kristina halvorsonmelissa. Find out how to build a business case for content strategy. Required reading for our entire team lucie hyde, director of content.
Aaro n watkins, director of digital strategy, johns hopkins medicine by far the most comprehensive and accessible book on content strategy available. Use features like bookmarks, note taking and highlighting while reading content strategy for the web. And yet, annual worldwide audio ad expenditure is expected to hit 31. Kristina was instrumental in establishing content strategy. Listen to the podcast, find the books, come to the conference, or join the community. Her presentations about web content are consistently given top ratings at conferences and by clients alike. But creating and caring for meaningful content is far more complicated than. Without meaningful content, your website isnt worth much to your key audiences. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. However, there are lots of other great places to find audiobooks. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. Deep discounts with club pricing, 30 day free trial.
It shows designers which tools are available and how to use them to plan for, create, and govern online content. Content strategy has an important role in inbound marketing and listbuilding content strategy provides a detailed guide of goaldriven choices about the content you need to create to achieve your business goals on the web. When i worked at intuit, the svp of marketing asked me to do a content strategy for global small business. New and experienced content strategists alike turn to these books to learn the essentials of content strategy.
One other thing to keep in mind is that this is not a book about web writing. Free podcast of our entire book, making websites win conversion. This specification describes the requirements for the creation of audiobooks, using a profile of the publication manifest specification. A pretty web interface means nothing without useful, creative, interesting content. Content strategy is a relatively new niche discipline in the digital space. Two books every content strategist should own are content strategy for the web by kristina halvorson and melissa rach and the content strategy toolkit by meghan casey. Bless his little heart, i dont think he knew what a content strategy. Content strategy for the web ebook by kristina halvorson.
Content strategy for the web book by kristina halvorson. Kristina halvorson is the ceo and founder of brain traffic, the coauthor of content strategy for the web, the founder of confab events, and the host of the content strategy podcast. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and writing for the web. What audio marketing is and why it should be a part of. Halvorson seems to be saying that we need to hit this on two fronts deepen our expertise in various aspects of content strategy, and build awareness of the need for content to actually be based on real strategy, instead of added in at the end of a web. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul. Content marketing in the era of voicecontrolled devices. Peter morville, coauthor, information architecture for the world wide web. It shares common ground with user experience ux, interface design, web development, seo, content marketing, public relations and traditional offline marketing. Widely recognized as one of the countrys leading content strategists, kristina speaks regularly to audiences around the world about how to deliver useful, usable content.
A masterclass in content marketing strategy for content creators at every stage of the journey written by a business owner, marketing consultant, and leading authority on the subject. A masterclass in contentmarketing strategy for content creators at every stage of the journey written by a business owner, marketing consultant, and leading authority on the subject. Understand content strategy and its business value. Whether youre starting out or are managing a vast archive of content, this audiobook delivers a content strategy.
This article highlights some of the leading concepts of content strategy for the web, how it fits in with its neighbouring disciplines, and shares some. But creating and caring for meaningful content is far more complicated than were often willing to acknowledge. Content strategy for the web by kristina halvorson is the industrys goto handbook for creating and executing successful content strategies. Ecommerce companies may find success in becoming the top product recommendation for amazon alexa voice ordering. Over 12500 free audiobooks for iphone, ipad, and android. Having worked at a large nyc based digital strategy agency most of the concepts in this.
Content strategy for the web describes many of the elements which require someone who can control, manage and understand each of the content components which come together as the entire content strategy. Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. Discover the processes and people behind a successful content strategy. Heres our primer for how content marketers can do so. In this article, weve collated the top audiobook websites. Download audiobooks to your computer, smartphone or tablet. Content strategy for the web by kristina halvorson. The ultimate guide to themes, trends styles in website design. Lee content strategy for the web por kristina halvorson disponible en rakuten kobo. Advance praise for content strategy for the web, second edition. In 2009, kristina curated the first content strategy. So why am i singling out writing in a book about content strategy. Content strategy includes various techniques like content writing, seo, social media sharing and promotion.
For me, the term content strategy has always been really intimidating. Content strategy for the web, 2nd edition on apple books. Whether youre starting out or are managing a vast archive of content, this audiobook delivers a content strategy that will maximize your results. Today, content strategy for the web is considered the gold standard for content strategy literature and is credited with creating the foundation for what is now a rapidlyevolving industry. This is free download content strategy for the web by kristina halvorson complete book soft copy. Content strategy for the web by kristina halvorson books.
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